Even though I like to consider myself pretty immune to online ads, the appearance of Magic Spoon’s “zero-sugar, high-protein” cereal in my Instagram feed was uncomfortably well targeted to my lifelong love of cereal and eerily well timed to capitalize on my recent health changes. I’m not proud that a social media ad enticed me to spend $40 on four boxes of cereal, but it turned out better than some other pandemic-era online-shopping impulses. Magic Spoon has proven satisfying enough that I’m on my third order.
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