The tequila industry is booming, with recent reports showing that agave spirits are on a trajectory to become the best-selling spirits category in the US by 2023, surpassing both whiskey and vodka. With such exponential growth, new brands are hitting shelves each day. Almost every cocktail bar worth its salt (pun intended) has a tequila cocktail on the menu, and celebrities are bringing unprecedented attention to the category by launching their own brands. With so many options to choose from, it’s never been a more exciting time to enjoy Mexico’s most iconic liquid treasure.
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