Adorama WW

Jan 4, 2024

The Anatomy of a Wirecutter Guide

If you’re a long-time Wirecutter fan, you know our guides can be notoriously lengthy. An older version of our robot vacuum guide was 17,000 words—just under the length of Macbeth. What can we say? Since our founding in 2011, we’ve strived to showcase our deep research, extensive knowledge, and rigorous testing.

These days, our guides may look a little shorter. Our hope is that by presenting our work in a more concise, easy-to-digest format, we can better serve readers. So long to endless scrolling.

Although we have changed the length of our guides, they still feature the same important core sections, discussing why you should trust us, who the guide is for, how we picked and tested, our picks, flaws but not dealbreakers, other good options, and models we tested but don’t recommend. These sections are the foundation of our work and help us lead readers to the information they need and the pick that works for them. But why do we organize our work in this particular, idiosyncratic way?

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