Adorama WW

Sep 2, 2021

Why Some Wirecutter Picks Have Bad Amazon Reviews

Here at Wirecutter, we work hard to recommend the best stuff—things that will make your life easier, more efficient, happier, and better. Our team of 100 journalists spends thousands of hours every year rigorously testing and assessing thousands of items. This process includes analyzing innumerable customer reviews on Amazon and other sites. We routinely scour owner reviews of promising products when we’re starting work on a new guide, and we check on the reviews to see how a particular model has been holding up for people over time. In short: We look at customer reviews a lot.

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