The Open Secret Behind Many Trendy Wine Clubs’ Overpriced, Mediocre Wines

Even if you’ve never heard of a “private label” or “white label” product, you’ve likely bought one: Target Good & Gather Whole Peeled Tomatoes, Kirkland Signature UltraClean laundry detergent, and almost anything from Trader Joe’s. These items are made by a separate company and rebranded with the retailer’s name and logo.

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