Prime Day — the annual Amazon-concocted mega-sale coming on July 12 and 13 of this year — will surely flood the internet with a sea of supposed “deals.” And especially given 2022’s raft of inflation-induced price increases, it’s easy to see how many shoppers might panic-buy anything cast as a good deal (whether it really is or not). But take a deep breath. Be calm. Let’s assess Prime Day “deals” clearly and soberly.
We can help you. To separate the marketing traps from the real discounts on quality products, Wirecutter’s experts will be using our research-intensive approach to hunt in real-time for the best Prime Day deals. But before you even start shopping, keep these tips in mind.
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