Adorama WW

Jul 20, 2022

These New Baby Formula Companies Launched Before the Shortage. Now They Can’t Sell to New Customers.

For many Americans, finding baby formula has been a tremendous challenge this year. But Kara Knaus, a 36-year-old mother of two in Chicago, hasn’t had any issues despite a severe, months-long national shortage. She buys from Bobbie, a company that launched in March 2021 and sells formula exclusively through subscriptions. Bobbie closed sales to new customers this May but continues to deliver to existing ones.

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