If you tense up at the thought of buying a mattress, that’s understandable. For many shoppers, a mattress is a big, once-a-decade purchase, and no one wants to spend more than they have to. But for sellers (whether online or in-store), success is based on how good they are at separating you from your money. It’s their livelihood, and you can’t fault them for that. Still, this makes for an uneasy dynamic. To dissolve the tension—and, more importantly, to land a purchase that brings you joy—we spoke with mattress insiders and business experts about common tactics that sellers use to try to get you to buy, and how to navigate them.
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