A bar of soap? Sounds great. A facial bar? Fabulous. A shampoo bar? Mmmm … not so fast. A shampoo bar is exactly what it sounds like: a solid, concentrated hair cleanser and a low-waste, travel-friendly alternative to traditional liquid shampoo in plastic bottles. Solid shampoo is nothing new, but it has been growing in popularity, thanks in part to conscious consumers looking to reduce their consumption. As someone who isn’t the biggest fan of bar soap—give me shower gel, please—I had some apprehension. But I decided to take the plunge and try the St. Clements shampoo from New Zealand–based brand Ethique, with the hope that I could get great hair with less waste.
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