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Sep 21, 2023

Amazon’s Alexa Is Getting Chattier, and That’s Actually a Good Thing

After Amazon announced that it was cutting 10,000 jobs due to a $10 billion loss on Alexa at the end of 2022, we worried that the technology heavyweight was having second thoughts about the smart home.

But the company’s announcement this week of massive upgrades to Alexa and a slate of new products prompted a galactic sigh of relief. Amazon has clearly recommitted itself to getting people comfortable with living in a smart home, and we’re optimistic about its vision for improving the experience very soon.

During a press event on Monday in Arlington, Virginia, Amazon announced a cornucopia of new devices, including items from Ring and Blink, a few new FireTV devices, and the Eero Max 7.

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